Author: natashacommunication

LinkedIn Evaluation

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Exercise Task 8.1

LinkedIn has been around since 2003 and is widely considered the standard for professional networking social media platforms (Doyle, 2019). LinkedIn is used by both recruiters and employers to source candidates for employment and even create career-networking opportunities of their own. Through the use of a professional LinkedIn account, opportunities and networks you may not have been aware of become a possibility. As there are over 500 million members, your profile can easily be lost in the masses unless you use LinkedIn to its fullest potential (Rycraft, 2018).

Below is a list of reasons as to how LinkedIn can help you maintain business relationships.

  • Allows you to gain exposure to recruiters and employers as 93% of recruiters use LinkedIn to research possible candidates.
  • Allows you to establish your knowledge and credibility through connections you have made on LinkedIn.
  • You can be recommended by others for your skills and past work in a professional manner, which would ensure your credibility and in turn open up more connection opportunities.
  • You can join groups which allow you to meet people with similar professional interests and expand your network

With 87% of recruiters using LinkedIn, having an account is the first step in creating a solid foundation for developing business relationships (Shields, 2018).

 

References

 

Social Credibility Podcast

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Exercise Task 7.2

Transcript
Hi all, welcome to the podcast where today I am going to be talking about social credibility and the importance it has for online communities.

Credibility is a complex concept and as there is no clear definition, has been defined with respect to several related concepts such as believability, fairness, accuracy, trustworthiness, completeness, reliability, and objectivity (Association for Information Science & Technology, 2015).

Today’s environment of rapid interaction and accessibility due to social media is unparalleled to anything our history. This has created an opportunity unlike before for businesses to create genuine relationships with the pubic (Kim, 2016).

This puts a huge importance on businesses to strike the perfect balance for online presence to successfully reach their audience.

One way to build credibility online is through personable interaction. social media was originally designed to connect individuals to individuals and without it businesses give the impression of being distant and display a lack of social media etiquette.

Expertise is a significant dimension to credibility in social media and will determine whether a business is a genuine leader in their specific industry.

Whether the business invites conversation is a key area that influences publics’ perceptions of credibility in social media. Conversation is not simply posting a question or inviting feedback through social channels. It’s about purposefully sustaining two-way dialogue with intent to listen, respond and incorporate their comments. Leaving Facebook comments unanswered and ignoring questions on Twitter will significantly damage the credibility of the business.

The key determining factor as to whether a business is credible is its trustworthiness. By incorporating content that shows the ways in which the business has kept their promises and met their obligations, this is what will ultimately decide whether the public perceives the business as honest and reliable and therefore credible.

By implementing these foundations and building stronger relationships with audiences will strengthen the businesses credibility.

 

References

 

Digital Communications Management Positions

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Exercise Task 6.1

Media Manager

This is an amazing opportunity for a positive and collaborative Media professional to join this massive B2C Brand. Reporting to the Head of Media and Planning you will Plan and execute all media across TV, Radio, Print and Outdoor.

Responsibilities:

  • Manage all media planning, buying and execution as well as being accountable for performance of the annual media budget across TV, Print, Radio and Outdoor
  • Work closely with the broader marketing team ensuring and other key senior stakeholders across legal, finance etc
  • Manage and nurture the relationship with their media agencies
  • Build strong working relationships both internally and externally to continually get win/win outcomes

Requirements:

  • Bachelor’s Degree
  • 5-7 years media manager experience
  • Integrated marketing communications planning experience
  • Agency background and looking to make a move to an exciting, innovative client
  • Self-motivated with a desire to learn.
  • Strong attention to detail and the ability to work to deadlines.
  • Exceptional stakeholder management skills.
  • A collaborative, positive and can-do attitude

https://www.linkedin.com/jobs/view/1445139976

 

Social Media Manager

Are you a social media superstar and ready to join a global marketing team?  We have a rare opportunity to join T2 as our Social Media Manager based at our global support office in Collingwood.  You will be responsible for building social media marketing deliverables from the ground up with the goal of creating brand awareness, increased customer engagement and to realize commercial opportunities.

Responsibilities:

  • Global Social Strategy and platform recommendations
  • Successful leverage of Paid Media, SEO, Customer Insights/ Service, Copy & Content across all social Platforms
  • Ensure end-to-end planning and activation across all social media channels
  • Develop best practice Global guidelines for social media
  • Develop and activate social media copy & content across all social channels
  • Manage and work with external stakeholders and internal resources (strategy, media, digital and creative team) to develop engaging social content as appropriate
  • Paid social always-on and campaigns development and management
  • Grow traffic Globally across own, earned and paid social channels

Requirements:

  • Experience in using social media platforms such as Facebook, Instagram in a commercial capacity
  • Tertiary qualified in Marketing, Communications, Design or related business discipline
  • Proven ability in producing compelling content for social media and digital channels
  • Creative post production abilities such as editing photo and video content
  • A passion to take ownership and make a difference to make to role your own
  • Willingness to learn and adapt to an ever-evolving landscape
  • Attention to detail and a drive to deliver on time

https://www.seek.com.au/job/39792859?type=standout&searchrequesttoken=5ca77fa8-674d-423c-aba0-42977eb091c2

 

Digital Communications Manager

A digital communications manager is in charge of promoting an organization’s products and goals to the public, either as part of a specific campaign or on a holistic level. Using the latest digital marketing strategies, they can foster brand awareness and loyalty across a wide-reaching audience.

Responsibilities:

  • Develop a social media advocacy campaign for a municipal service
  • Create an internal presentation for your company’s shareholders
  • Manage website or blog, assisting with content creation (e.g., photography, graphic design, charts, polls, scripts)
  • Analysing relevant data and metrics
  • Identifying new technologies and trends
  • Budget planning

Requirements:

  • Bachelor’s Degree
  • Strategic marketing knowledge
  • Knowledge of social media and SEO, data analysis, graphic design and software skills
  • Excellent oral and written communication
  • Ability to multitask
  • Work well with different teams
  • High level of proofreading and detailing

https://study.com/articles/what_is_a_digital_communications_manager_-_job_description_salary.html

 

Marketing and Communications Coordinator

The Marketing and Communications Office’s mission is to inspire people to choose Murdoch. Our team drives brand, marketing and communications strategies to enhance the reputation of University and attract students from across the globe.

Responsibilities:

The Marketing & Communications Coordinator supports the planning, coordination and implementation of Murdoch University’s marketing and communication priorities and strategies to enhance its reputation and contribute to recruitment goals. In this role, you will contribute to the planning, coordination and implementation of marketing and communications activities, through production of marketing and production briefs for external partner agencies and internal teams. You will also support internal and external communications.

Requirements:

  • Tertiary qualification in marketing, communications or related field of study
  • At least two years of marketing experience in an agency or client-side role
  • Sound knowledge of marketing practices
  • Excellent written and verbal communication skills
  • Experience in copy writing and production of marketing content
  • Knowledge and understanding of marketing practices across a variety of platforms and channels

https://www.seek.com.au/job/39873137?searchrequesttoken=1dd4f67c-5a5b-4dcf-b221-96b72019b95b&type=standout

 

Digital Marketer

Workforce XS Geelong are thrilled to be partnering with Evolution Design Agency in seeking to appoint a creative and innovative Digital Marketing Professional to join their team on a permanent basis.

Responsibilities:

  • Contribute to the formulation of a Social Media campaigns across all social media platforms
  • Be responsible for the management of clients ongoing social media campaigns and direct posting
  • Provide assistance in a range of digital tactics, analysis and analytical reporting with the aim to positively impact clients businesses
  • Accompany team members in planning and conducting digital strategy workshops and strategy days, when required
  • Conduct research to gain clear, polished insights, using tools such as social analytics, online brand studies, etc. to feed into their client’s digital strategies
  • Analyse user behaviour and customer journeys to propose new creative ways for their clients to engage with their users online
  • Contribute to shaping their own product offering and growing their digital strategy
  • Keep up to date on developments in social media and social campaign management and contribute in developing best practice documentations
  • Be passionate about emerging social media trends and technology
  • General administrative duties such as answering phone calls, replying to emails, and multiple-project management

Requirements:

  • Qualifications (Cert IV or higher) in Marketing & Communication, Business (Marketing), Marketing & Communications or Social Media Marketing
  • Willingness to learn
  • Basic graphic design skills
  • A true passion, and proven experience in Search Marketing (SEO)
  • Excellent presentation and communication skills
  • Strong report & analytical writing skills
  • Good understanding of technical social media concepts
  • Mutual interest in digital trends and innovations
  • Hands-on, fast learner, able to multi-task
  • Service oriented, friendly and passionate
  • Experience in search marketing & Google Ads
  • Google Certifications
  • Experience using Adobe Photoshop, Illustrator, and InDesign
  • To be able to demonstrate proven campaign results and experience around social media content management (agency or client side) across key platforms with an in depth understanding of Facebook Pages, Facebook Page Insights, Facebook Ads Platform, Instagram, Twitter, YouTube, Pinterest, Google+, LinkedIn (including LinkedIn Advertising and Company Pages)

https://www.seek.com.au/job/39708324?searchrequesttoken=4fb8acab-6c96-490f-8b38-b3e13b8dd0c6&type=standout

 

Digital Content Manager

Reporting to the Head of Marketing, the Digital Content Manager will be responsible for the optimization of site performance, budget management, team leadership and leading initiatives to drive business outcomes.

Responsibilities:

  • To develop and lead the digital content strategy and content plans for publication to various channels;
  • To produce relevant and compelling content for EDM campaigns;
  • Report on email marketing campaigns within Salesforce Marketing Cloud Platform
  • Ensure all content is optimized for search engines as well as using keyword research to inform content strategies;
  • Produce content across all current branded social media channels;
  • Lead the production of content including video, SEO content, landing pages, blogs, editorial website content, EDMs and assisting with internal and external communications;
  • Monitor and produce reports on the ROI and effectiveness.

Requirements:

  • Proven experience working as copywriter or in a content role ideally within a B2B environment
  • Experience in writing across multiple channels including web, eDMs, case studies, video, social media and brochures.
  • Previous experience generating and nurturing leads through content marketing
  • Solid understanding of brand voice/ style guidelines within a marketing environment
  • Previous experience working with graphic designers/ front end developers/ digital marketing functions
  • Proven experience with SEO/SEM (AdWords)and reporting tools such as Google Analytics & Social Reporting tools
  • Strong leadership capability and experience functioning with a wider matrix with common goals

https://www.linkedin.com/jobs/search/?currentJobId=1359204518&geoId=101452733&keywords=digital%20content%20manager&location=Australia&start=50

 

Digital Media Strategist

The Digital Strategist will be tasked with analyzing user experience data, initiating digital projects, reporting on planned and current strategies, leading effective digital marketing strategies, and ensuring that projects are executed within budget. You will play a pivotal role in growing our business, customer base, and improving user experience.

Responsibilities:

  • Evaluate and implement improvements on digital strategy.
  • Research the latest digital tools and interactive trends.
  • Optimize SEO.
  • Create integrated and cost effective digital strategies.
  • Drive value for the organization.
  • Analyze and report on digital campaigns.
  • Analyze customer and user data.
  • Engage with clients, sales teams, and management.
  • Map out how digital assets will be optimized for business results.
  • Define and action digital events.

Requirements:

  • Degree in Advertising, Marketing, Communication Science or equivalent.
  • Excellent written and verbal communication skills.
  • Firm grasp of emerging digital tools.
  • Thorough understanding of digital touch points.
  • Excellent interpersonal skills.
  • Insightful and perceptive.
  • Business knowledge.
  • Deadline driven.
  • Understanding of web analytics.
  • Possess broad knowledge of best digital practices.

https://www.betterteam.com/digital-strategist-job-description

 

 

Comparative Review of Platforms

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Exercise Task 4.1

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“Social Media”by Ben Taylor55 is licensed under CC BY 2.0

 

This post discusses the differences and similarities between different social networks.

Facebook and WeChat

“Facebook and WeChat are the two major social media apps in the world” (We Do Design, 2019). Facebook revolves around their users, whether for personal or business, to share with their community. Facebook allows their users to post videos, photos, live stream events, advertise, private message people, create groups and raise funds. WeChat is mainly used as a private messaging platform with integrated features that allow their users to call a taxi and even pay for it through the app (Arjun Kharpal, 2019). WeChat is quickly becoming a one-stop shop for the one billion current users, which gained its popularity mainly in China.

Pinterest and Instagram

Pinterest and Instagram are both photo sharing platforms often based on lifestyle. Instagram is often described as the simplified version of Facebook (Lifewire, 2019) and is more focused on sharing the social aspects of life. Each user on Instagram can follow particular people and companies. Whereas on Pinterest, users discover images through categories and create inspirational boards.

Flickr and DeviantArt

Flickr and DeviantArt are both social media platforms where images are shared with the world. Flickr is often engrossed with photography and tutorials, where DeviantArt is more focused on digital artwork and illustrations. DeviantArt is a space where creators can receive critique and be used as a platform to sell their work.

Vimeo and YouTube

Vimeo and YouTube are both video sharing platforms where viewers can watch the creators’ content. YouTube is a very popular choice for content creators as it is free to upload an unlimited number of videos and reaches a larger amount of people. Vimeo requires content creators to have a paid subscription as the free upload storage allocated to each user is barely usable at 500MB maximum storage per week (TechSmith, 2019). This ensures that videos that do get uploaded to Vimeo are of high quality, which in turn targets a more mature, professional community of users. YouTube does have high quality content however, it is surrounded in a sea of lower quality content.

References

Blogging Website Comparison

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Exercise 2.1 

Blogging is the process of writing an online journal in which thoughts are shared about particular subjects with readers (Love to Know, 2019). This post will compare four different blogging platforms (WordPress, Blogger, Squarespace and Weebly) and will determine the most suitable hosting platform for DGTL12007.

 

WordPress

WordPress since starting back in 2003 now powers more than 33% of all websites on the internet (WpBeginner, 2019). Due to its large popularity, the more themes and third-party plugins are available to be easily integrated. Like most blogging platforms, WordPress is also free to use however can incur added costs through additional (and often more complex and specific) themes, plugins and having a custom domain name. There are however disadvantages to choosing WordPress, such as the blogger has full responsibility for the security of the site and there are no automatic backups or updates (which must all be checked regularly to be up-to-date. Although there is a learning curve to this blogging platform, it can be as simple or as complex as is needed to be with no limitations on creativity.

Blogger

Blogger is widely recognized as the first blog site, created in 1999 but is often dismissed as a viable blogging platform due to its age (Webdesigner Depot, 2019). Blogger is now owned by Google and is a great free blogging platform without any sign-up hassle as it is linked to your Google account (ShivarWeb, 2019). This allows photos and videos to be effortlessly integrated into the site with the simplistic design allowing for easy navigation. As a starting blogging platform with minimal cost and a simple setup system, Blogger is a great choice. However, due to its age and limited resources (due to Google’s upkeep desire and no future plans), Blogger is limited in its features and customization options. This limits the use of integrating third party aps or creating a home page, which essentially limits the possibility of becoming a fully managed website. This platform although a great starting point, is quick to be outgrown.

Squarespace

Squarespace offers hundreds of flexible templates that are fully adaptable to be viewed and edited on mobile devices (WebsiteToolTester, 2019). In comparison to other blogging platforms, it is not the most intuitive to use, however 24/7 live support is available. One of the unique features Squarespace offers is the ability to host podcasts from the site. There are few limitations to Squarespace as a blogging platform, however there are no automatic backups, which leaves the responsibility to the user. The main downside to Squarespace is that it is a subscription-based platform, beginning at $16 a month for limited access. This platform would be beneficial for a professional business organization but would not be the best fit for a blogger.

Weebly

Lastly, we have Weebly, a webhosting service specifically focused on for online shopping (WebsiteToolTester, 2019). There are however many positives to using Weebly as a blogging platform. There is a fair number of themes available that can be easily modified. However, the flexibility in the designs is limited unless the user is proficient in programming. It is one of the quickest platforms to grasp and allows team management of a site, in which it gives access to others to made modifications. A free version of Weebly is available but does not allow phone support or video/audio players. The free version also displays a Weebly ad in the footer and does not come with a proper domain name. This platform would be great for an online business but is not the most suitable for a blog.

 

For the purposes of this subject, WordPress is the blogging platform of choice. I have had previous experience with the platform, eliminating the need to relearn a new interface. It also meets all the requirements for the blog outlined in the DGTL12007 criteria. WordPress is an easy to use, simplistic and functional platform in which is obvious as to why it powers more than 33% of all websites.

 

References

  • Love to Know, 2019, Blogging dictionary definition, Accessed  28 July 2019, https://www.yourdictionary.com/blogging

  • ShivarWeb, 2019, Blogger Review: Pros & Cons of Using Blogger (aka Blogspot), Accessed 28 July 2019, https://www.shivarweb.com/12767/blogger-review/

  • Webdesigner Depot, 2019, A Brief History of Blogging, Accessed 25 July 2019, https://www.webdesignerdepot.com/2011/03/a-brief-history-of-blogging/
  • WebsiteToolTester, 2019, Squarespace Review 2019 – Pros and Cons of the Website Builder, Accessed 25 July 2019, https://www.websitetooltester.com/en/reviews/squarespace-review/
  • WebsiteToolTester, 2019, Weebly Review 2019 – Not Always the Best Choice (or is it?), Accessed 28 July 2019, https://www.websitetooltester.com/en/reviews/weebly-review/
  • WPBeginner, 2019, WordPress Review (2019) – Our Honest Opinion with Pros and Cons, Accessed 26 July 2019, https://www.wpbeginner.com/opinion/the-ultimate-wordpress-review-is-it-the-best-choice-for-your-website/

Review of Social Networks

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Exercise Task 1.1

Introduction

We are inundated with an abundant of choices of social media platforms in which all vary vastly between one another. This can make it difficult to select which is best for your intended purpose, however can provide businesses with a way to engage and interact with their customers beyond advertising. This would ultimately lead to a successful digital online presence which is key for any business to achieve. Facebook, Instagram, LinkedIn, Pinterest and Twitter are among the most popular social media sites used by organizations, customers and influencers alike. Each social media platform however has unique digital tools which shape the way content is marketed and received. The following is a brief review of the previously mentioned platforms.

 

Facebook

Facebook is often used for businesses to advertise their products or services and for people to connect with family and friends. Anyone with a profile can make posts for the public to see, be apart of or create groups for people with similarities to communicate with one another. Facebook is one of the most user-friendly social media platforms allowing older generations to be a part of the community. Facebook can be a highly effective content sharing platform regarding detailed informative posts due to its high character count over of 60 000, which greatly outshines twitters 280 character limit (Sprout Social, 2019).

Instagram

Instagram is a social media platform that began in 2010 that is highly popular amongst influences and users. In contrast to Facebook, products are showcased visually through photos and videos (up to one minute in length), without the long accompanying text post. Hashtags are used to categorize posts allowing others to search by their interests. In a solely visual platform, the ability to stand out and categorize well would allow a business to capture their intended audience.

LinkedIn

Contrasting to most other social media platforms, LinkedIn is targeted solely towards job seekers and businesses, allowing users to search for jobs and network with other users in different fields. This social media platform at first glance has many similarities to Facebook in its user interface layout and ability to connect with others (such as old colleagues) but is designed specifically for career-driven individuals and businesses. Additional beneficial features and resources for businesses are available as well but at the price of a monthly subscription.

Pinterest

Pinterest is a social media platform in which each user has their own “board” to which they can “pin” pictures to, most often used to display the user’s options visually or as inspiration. The pictures that are available are often embedded with a hyperlink to the source, which makes Pinterest a great platform for businesses to advertise the products or services.

Twitter

Twitter is a simply designed platform where users and businesses can connect with others through “following” one another. Twitter differs from Facebook where typically you add people you know, where with Twitter, users often follow celebrities which makes this social media platform ideal for businesses to advertise on through influencers. Each post is limited to 280 characters (Selena Larson, 2019), which can be considered as a disadvantage, but it allows the use of hashtags which cumulative those of similar topics together.

 

References